Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s unpaid results. For a Shopify store, there are several ways to improve its SEO:

  1. Optimize your store’s title and meta tags.
  2. Use keywords in your product titles and descriptions.
  3. Create an XML sitemap to help search engines find and index your store’s pages.
  4. Use alt tags for images.
  5. Utilize Shopify apps such as SEO Manager, SEO Image Optimizer, and SEO Meta Tag Editor.
  6. Create high-quality, unique content on your blog that includes relevant keywords.
  7. Create backlinks to your store from other websites.
  8. Use Google Analytics to track your store’s traffic and see which pages are performing well.

Shopify Store Off Page Promotion:

  1. Guest blogging: Reach out to other websites in your niche and offer to write a guest blog post in exchange for a link back to your store.
  2. Directory submissions: Submit your store to online directories such as DMOZ and Yahoo! Directory.
  3. Social media: Share your store’s link on social media platforms such as Twitter, Facebook, and Instagram.
  4. Online communities: Participate in online communities related to your niche and include a link to your store in your forum signature or profile.
  5. Partner with influencers: Reach out to influencers in your niche and ask them to promote your store in exchange for a commission on sales.
  6. Product reviews: Reach out to bloggers and reviewers in your niche and ask them to review your products and include a link to your store.
  7. Press release: Create a press release and distribute it through press release distribution services.
  8. Business listing: Create a business listing on Google My Business, Bing Places and other local directories.