Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s unpaid results. For a Shopify store, there are several ways to improve its SEO:
- Optimize your store’s title and meta tags.
- Use keywords in your product titles and descriptions.
- Create an XML sitemap to help search engines find and index your store’s pages.
- Use alt tags for images.
- Utilize Shopify apps such as SEO Manager, SEO Image Optimizer, and SEO Meta Tag Editor.
- Create high-quality, unique content on your blog that includes relevant keywords.
- Create backlinks to your store from other websites.
- Use Google Analytics to track your store’s traffic and see which pages are performing well.
Shopify Store Off Page Promotion:
- Guest blogging: Reach out to other websites in your niche and offer to write a guest blog post in exchange for a link back to your store.
- Directory submissions: Submit your store to online directories such as DMOZ and Yahoo! Directory.
- Social media: Share your store’s link on social media platforms such as Twitter, Facebook, and Instagram.
- Online communities: Participate in online communities related to your niche and include a link to your store in your forum signature or profile.
- Partner with influencers: Reach out to influencers in your niche and ask them to promote your store in exchange for a commission on sales.
- Product reviews: Reach out to bloggers and reviewers in your niche and ask them to review your products and include a link to your store.
- Press release: Create a press release and distribute it through press release distribution services.
- Business listing: Create a business listing on Google My Business, Bing Places and other local directories.